Nikon & National Geographic "The Full Story" program

SUMMARY

In partnership with National Geographic, Nikon's “The Full Story” Program offered the chance to win an exclusive photo expedition to the Galápagos Islands with renowned National Geographic editor and Digital Nomad blogger, Andrew Evans. I managed the partnership with National Geographic and the logistics of the program; also created copy content for photo tips and Q+A and aided in the selection of the winners.

GOAL

To increase consumer product awareness for the Nikon D600 DSLR and support sales.

RESULTS

"The Full Story" contest generated over 112 million media impressions and increased consumer product awareness for the D600 to support sales. Also won min's 2013 Integrated Marketing Awards for Contest & Sweepstakes; honorable mentions for Social Media Initiatives and Total Integrated Program: Tech.