NIKKOR 80 Year Anniversary Infographic

SUMMARY

In 2013, the NIKKOR brand celebrated its 80th anniversary. This infographic was created in collaboration with an infographics firm for consumers to learn about the history of NIKKOR lenses as well as cool tidbits of information about some of the millions of images shot across the globe and in outer space using Nikon cameras and NIKKOR lenses.

GOAL

To generate excitement around NIKKOR's 80th anniversary and increase awareness of NIKKOR lenses.

RESULTS

NIKKOR 80th Anniversary infographic achieved a ROI of 124.2%