Nikon D3300 Go-To-market strategy

Summary

I developed and executed product tour video, video tutorial series, behind-the-scenes content, product page and other web content, in collaboration with web, production, professional services and legal teams, as part of go-to-market strategies for Nikon D3300 DSLR

GOAL

To generate awareness and excitement around Nikon D3300 DSLR and support sales.

RESULTS

Including all DSLR products and accessories I worked on during my term at Nikon as product marketing specialist, generated a 28% increase in digital DSLR product sales, despite a competitive and declining market.