Nikon D5300 & D810 Web Content Strategy

Summary

Alongside Product Manager: Pro DSLR, I helped developed and execute D5300 First Look Video and D810 Dream Park movie behind-the-scenes stills, video and content, in collaboration with web, production, professional services and legal teams, as part of go-to-market strategies for DSLR products.

GOAL

To generate awareness and excitement around Nikon D5300 & D810 DSLRs, and support sales.

RESULTS

Including all DSLR products and accessories I worked on during my term at Nikon as product marketing specialist, generated a 28% increase in digital DSLR product sales, despite a competitive and declining market.