Nikon 1 "Small moments are huge" facebook program

SUMMARY

The Nikon 1 "Small Moments are Huge" Facebook Program was an online photo gallery designed to leverage the participation of Guest Stars such as Ashton Kutcher, Derek Hough, Hilary Duff, among others, to generate excitement around Nikon 1 product line announcement. I assisted in the management of the overall program including engaging with the online Nikon community.

GOAL

To increase online engagement and generate excitement and buzz around the Nikon 1 product line.

RESULTS

Program generated over 10 million media impressions and increased awareness for the Nikon 1 to support sales. Won PR News 2013 Social Media Icon Award for Facebook: Contest/Games.